Reading through the topic, I thought I'd just leave my two cents. There's a lot of good points made by Krys, Morph, NewK, etc. and I see both sides of the argument and agree with most of them.
What we want to do is improve the image of VC:MP, from the first-look perspective. It's not about massively increasing the popularity and competing with newer games, because that's never going to happen. VC:MP has great features though and it's never going to die out as long as we, the community, are here playing. NewK makes some really great points and we 'the old folks' have only seen this community grow over time.
The website needs work. There's some information about the client, and it's features, but that's it. The person looking at the VC:MP website for the very first time has no idea about the community, the servers, the events, etc. There should be some kind of regularly updated bulletin board of all the latest VC:MP news. There should be a gallery updated by server owners (at very least the official servers) with the best 'real' screenshots showcasing what VC:MP is about. A page for video content, which can share and support VC:MP videos. Basically, the website should be alive and kicking; a melting pot of VC:MP material.
It's just not though. It has a Features page which is basically a textbox, and a link to both the Wiki (dead link and completely uninteresting to the casual gamer) and the main forum that is basically only readable material if you're a scripter or beta tester. Yes there is some good information there on servers, clans, etc. so the foundation is there but it can be improved for sure.